Posted by Keith Bradford in
Car News
Thursday, January 24. 2008
In 2007, BMW introduced EfficientDynamics program as standard in its BMW and MINI model ranges. This program aims to reduce emissions and fuel consumption but at the same time adds power and performance. Its efforts paid off as What Car? has honored BMW with the popular Green Award.
Aside from that, the BMW 3 Series also won the “Best Compact Executive” car for the third consecutive year. It could be remembered that What Car? also named the BMW 3 Series as its 2006 Car of the Year. And to add more to its pile of awards is the MINI Cooper S which was able to keep its “Best Hot Hatch” award.
What Car? had already commended the EfficientFynamics program of BMW in its special “Green Heroes” overview of 2007 which named 45 ‘planet saving car’ that people can buy today. Therefore, it is only natural for BMW to win the prestigious Green Award. Other than that, between the BMW and the MINI, the products of the Group have also been the “best Buy” choice if six of the fifteen categories.
The Griup Editor of What Car? Steve Fowler said, “Nobody has done more than BMW and MINI to bring low CO2 cars to all car buyers over the past year, from the 104g/km MINI Cooper D to the BMW X5 3.0sd which sits in a tax band lower than most other large 4x4s. While other car makers are still talking about reducing the CO2 output of their cars, BMW and MINI have already done it and those cars are on sale now.”
Meanwhile, the Member of the Board of Management of BMW AG, Sales and Marketing, commented on the awards saying, “The BMW Group is delighted to be honored for its EfficientDynamics program by such a respected motoring publication. I believe the car industry is taking great strides in addressing its environmental responsibilities and we are proud that our own developments have been recognized by the team at What Car?”
Also, the first ever “Green Steering Wheel” award for environmental excellence in the industry of automotives was given to BMW by Germany’s top-selling newspaper, Bild am Sonntag. The Austrian motoring organization ARBÖ and AutoScout24 which is Europe’s biggest online car market also presented BMW with environmental award. Aisde from these awards, Car magazine also provided BMW with its own “Green Award” in 2007 because of its EfficientDynamic program again.
-autopartswarehouse-