Disclaimer: The writer’s opinion is his own. So don’t get too riled up if you don’t agree with it. If you do, then F*ck it.
Alright. I’d like to introduce you to this guy:

It’s Faurecia’s Premium Attitude. Well, I just happened to stumble upon it (since I was planning to make a blog that relates to cars and attitude), and then hey, there’s a car that’s named that way too. So, curiously, I checked this baby out. I found out that this concept car dates way back in 2007, which is relatively old, but hey, so what?
Okay, first thoughts? Well, personally, for me it looks like those old 1920s gangster cars. Yeah, even though it looks new—and Frenchy—it looks real old. Yeah, not vintage, but old. But that’s just me. In any case, it’s a concept car. So don’t think that you’ll be buying anytime soon. Well, I may be wrong—but still.
Alright, here are some visual presentations first, so you could gather your thoughts on the car before we start breaking it down and heading to the nitty gritty.
Seen em yet?
How bout now?

Oh wait.
Wrong pic.
I’m having trouble with my browser, so wait a bit.
There:



Alright. Now that you’ve seen what the car looks like, any thoughts? Oh. Wait, you can’t give em coz I just blocked the “allow comments” section. Ha ha ha ha ha ha ha ha ha! Just kidding. Anyway, my first thoughts on it, besides that it looks like a futuristic grandpa-was-an-old-gangster car was:
- I like the black paint finish.
- The color combination (red, black, hints of silver) was remarkable.
- I didn’t like the vintage design
- There’s a drawer in the back of the car.
- I wonder what the interior would look like
- As well as the performance
Okay, that’s just me. But let’s hear what Faurecia has to say about their concept car. Well, the brand emphasizes that their innovations on this Premium Attitude concept have been built on three key directions. And that is:
- Intelligent product design & user interaction.
- Magic experience & surprise in use.
- Obsession for detail.
But for a more detailed version on what they have done for their Attitude, Faurecia enumerates these into 10 innovations. And, yes, they are:
- Design that’s sustainable
- Putting premium on space
- Thinking out of the box
- Comfort that’s intuitive
- A lounge feeling in the car’s interior
- Blurring product boundaries
- An infotainment system
- A climate control
- Expecting the unexpected and
- An obsession for detail
Alright, let’s go over these entire characteristics one at a time. 
When it comes to intelligent product design and user interaction, the car manifests this idea by using wood (yeah, that’s right—wood) in the interior. Namely, the seats. But don’t worry, they painted it black so that it matches the car’s overall paint schematic. Now that I’ve said it, it’s kinda cool that the wood doesn’t look like wood inside the car. But then, I wonder what the texture would feel like.

Next comes space.
It’s true that most car manufacturers nowadays put constant pressure to put maximize space in their vehicles. After all, nobody wants a cramped interior without enough leg-room.
Well, take a look inside the Premium Attitude and see for yourself how Faurecia took this issue in their own hands. Personally, upon looking at the interior, these guys apparently made the interior look more spacious by compartmentalizing and hiding unnecessary bumps and nooks and crannies inside the car. Plus, they made the seats a bit more thinner. I don’t have any problems with that though. More space is good anyway.
Okay, time to tackle number three: thinking out of the box. Apparently, Faurecia has put a drawer on the rear-end of the Attitude. Well, logically speaking, that gives you more space to stuff all your toolboxes etc. but then, I’m just wondering, where am I going to put my spare tire then?


Next comes comfort. Personally speaking, upon looking at the sleek design of the car’s interior and all other features like its automatic headrests, armrests and what have you, it seems like comfort is the major selling-point of the Attitude. I mean, yeah, driving is supposed to be stress-free—so long as the car won’t make you fall asleep. But still, this car’s concept on comfort gets good grades from me.

Corollary to number four is this one. Putting a lounge-like environment inside your car surely would give you more poise, suave, and flirting points with the girls. Now with lounges comes drinks, and with drinks doesn’t come driving. You get the point? But hey, so is it really necessary? But still, it’s a concept car—and there’s no arguing with that.
Okay, number six is basically integrating the driver seat with a center console armrest—plus putting in slimmer seats. Nuff said.
Well this is entry is going to take longer. I’ll post some more in part 2!
(Yeah boiii)