Mazda2 or what is also known as the Mazda Demio is so proud to be honored as the 2008 Automotive Researchers’ and Journalists’ Conference of Japan (RJC) Car of the Year. Mada’s famous sports utility vehicle, the Mazda CX-7, has also bagged the special “Best SUV” award.
The Mazda2 is a compact vehicle which merges exceptional handling, distinct vehicle style, competitive running costs, and not to mention the Zoom-Zoom spirit of being fun to drive around. RJC gave the Mazda2 high scores for having exceptional fuel efficiency and drivability. This upgraded model is a lot less heavier as it weights 100 kilograms lighter than its previous generation. What makes the fuel economy of the Mazda Demio notable is its 13C-V model grade which merges the MZR 1.3-liter Miller-cycle engine of Mazda with CVT or continuously variable transmission. This combination results in a fuel economy of 23 kilometers per liter in a 10-15 fuel mode.
On the other hand, the mazda SUV which received the Best SUV award is a crossover sports utility vehicle incorporating cosmopolitan and sporty styling. It got the RJC’s vote because of the CX-7’s responsive and powerful driving dynamics because of the 2.3-liter direct injection turbocharged and eco-friendly engine. This engine is connected to a six-speed Activematic gearbox coupled with a suspension that provides comfortable and stable ride for the passengers.
“We are delighted to receive these prestigious awards from the RJC. Under our product-led growth strategy, we launched the Mazda Atenza as the first of our next-generation models in 2002 and it won the RJC Car of the Year award. We’re pleased to be chosen again by the RJC for the Mazda Demio, the first new model we introduced after announcing our Sustainable Zoom-Zoom long-term technical development vision this year. We appreciate these accolades as a validation of where we are going with our products. Looking ahead, we will continue to strive to make cars infused with the Mazda spirit,” said Hisakazu Imaki, Mazda’s Representative Director, President, CEO, and Chairman of the Board.
The organization which honored the Mazda2 with the 2008 Car of the Year Award is a non-profit organization which dedicate itself to research and criticism of the automotive industry.